IMG is to launch a second live sports channel for the inflight market to complement its Sport 24 channel – the only 24/7 live sports channel produced exclusively for airlines.
Sport 24 Extra will launch on June 1st 2016, and take advantage of the premium live sport available in order to provide passengers with a choice of live events during busy periods in the sporting calendar.
The new channel is an extension of the exclusive relationship between Panasonic and IMG for the provision of Sport 24 and demonstrates both companies commitment to delivering an unrivalled inflight sports experience. Sport 24 is the world’s only live 24/7 sports channel for the airline industry and already broadcasts Barclays Premier League, Bundesliga, UEFA Champions League, Formula 1™, NBA, NFL, Ryder Cup, golf majors and tennis grand slams.
Roll out of Sport 24 Extra will begin on Emirates and Turkish Airlines, with other carriers to follow. Sport 24 is currently available across 11 airlines.
Richard Wise, SVP at IMG Media, said: “IMG’s ongoing collaboration with our partners at Panasonic enabled us to develop Sport 24 Extra which meets the growing desire of passengers wanting to see more premium live sport on airlines. We have such an outstanding portfolio of premium sport and the new channel will enable passengers to select from top events taking place at the same time.”
David Bruner, Vice President, Global Communications Services at Panasonic Avionics, said: “Sport never stops and neither do Panasonic and IMG. We’re bringing a constantly improving and evolving inflight experience. The launch of the Sport 24 Extra channel reinforces the importance we place on enhancing the in-flight experience for passengers all over the world through continued innovation.”
Panasonic’s eXTV television network uses the company’s eXConnect in-flight Ku-band communications service, including the same Ku antenna and onboard components, to deliver high-quality, television programming to passengers during their flight. It provides live, uninterrupted content to aircraft flying all over the world, even over oceans.
IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, a leading global entertainment agency.
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